The challenge
Parents shopping for baby gear are flooded with options and thin reviews. KaanaKidz set out to be the trusted filter — expert-vetted picks instead of another SEO-stuffed listicle site.
What we built
- A content platform organized around real parenting categories: toys, nursery, feeding, strollers, safety, and travel.
- Buying guides and product reviews structured for search, paired with a weekly Mailchimp newsletter.
- An Amazon Associates affiliate model, disclosed transparently in the footer, funding free content for readers.
The outcome
KaanaKidz runs on WordPress today. As the site scales, hosting and platform maintenance can move to our partner ServerSculpt for managed WordPress on AWS — keeping the content workflow the team already knows while modernizing the infrastructure underneath it.